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Ken Hicks 

November 16, 1962 – June 5, 2024
Ken was a friend to all. He always put his people first, built everyone up, and trusted implicitly. He was a loving family man that inspired us… and annoyed us with his fandom of the University of Michigan.
For those of you who knew Ken or have worked with him know that he was one of the most genuinely upbeat people you’ll ever meet. He was smart, ethical, honest, and a loving soul. 
4042North was an offshoot of DiSanti Hicks + Partners. 4042North’s founders included Ken, Ben DiSanti (now retired), Jeff Krucek (BBDO), and Sparky Rose (Supercritical). With Sparky as the last remaining member of the team, 4042North services for cannabis companies will now fall under Supercritical. 
Non-cannabis brand marketing services are still available through DiSanti Hicks + Partners.
To our clients and colleagues, we thank you and look forward to continued service. 
And to our beloved Ken, rest in peace.